E-Commerce & Digital Marketing Expert
Specialized in driving online sales and revenue growth for UAE-based e-commerce businesses through data-driven marketing strategies and performance optimization.
E-Commerce Growth
Scaling online stores across UAE with conversion-focused campaigns, product feed optimization, and shopping ads expertise.
Performance Marketing
Delivering measurable ROI through Google Ads, Meta Ads, Snapchat Ads, and TikTok campaigns tailored for UAE market.
Conversion Optimization
Implementing A/B testing, funnel analysis, and landing page optimization to maximize conversion rates and revenue.
Customer Acquisition
Building scalable acquisition funnels that reduce CAC while increasing customer lifetime value for UAE businesses.
Driving Digital Success Across the UAE
Sonia Shahzadi is a Dubai-based digital marketing specialist with over 7 years of experience helping businesses across the United Arab Emirates achieve exceptional growth through strategic e-commerce marketing and performance-driven campaigns.
Based in Sharjah and serving clients throughout Dubai, Abu Dhabi, and the wider UAE, Sonia specializes in e-commerce marketing strategies that drive online sales, increase brand visibility, and deliver measurable ROI. Her expertise spans Google Shopping campaigns, social commerce, marketplace optimization (Noon, Amazon.ae), and conversion rate optimization.
With deep knowledge of the UAE digital landscape and consumer behavior across the Emirates, Sonia has successfully launched and scaled e-commerce campaigns for businesses in retail, wellness, healthcare, real estate, and professional services. She combines technical expertise with creative strategy to build high-performing marketing systems that adapt to the unique challenges of the Middle East market.
Sonia holds multiple certifications in Google Ads, Meta Blueprint, and analytics platforms. She regularly speaks at digital marketing events in Dubai and mentors emerging marketers across the UAE.
Quick Facts
- Location
- Dubai, UAE · Remote-Ready
- Experience
- 7+ Years
- Specialization
- E-Commerce Marketing & Paid Media
- Industries
- E-Commerce, Healthcare, Wellness, Real Estate
- Languages
- English, Urdu, Hindi
Skills & Expertise
Comprehensive digital marketing capabilities optimized for UAE e-commerce success
E-Commerce Marketing
- Google Shopping & Product Feed Optimization
- Amazon.ae & Noon Marketplace Marketing
- Shopify & WooCommerce Campaign Management
- Dynamic Remarketing & Cart Abandonment
- Social Commerce (Instagram Shopping, Facebook Shops)
- E-Commerce Analytics & Attribution Modeling
- Customer Journey Mapping & Funnel Optimization
- Email Marketing & Marketing Automation
Paid Media & Advertising
- Google Ads (Search, Shopping, Display, YouTube)
- Meta Ads (Facebook & Instagram)
- Snapchat Ads & TikTok Advertising
- LinkedIn Ads for B2B Campaigns
- Programmatic Display Advertising
- Bid Strategy & Budget Optimization
- A/B Testing & Creative Optimization
- Multi-Channel Attribution & ROAS Analysis
Analytics & Optimization
- Google Analytics 4 & Tag Manager
- Conversion Rate Optimization (CRO)
- Landing Page Design & Testing
- Heatmap Analysis (Hotjar, Crazy Egg)
- SEO for E-Commerce & Local SEO UAE
- Data Visualization & Reporting Dashboards
- Customer Segmentation & Persona Development
- Marketing Mix Modeling & Performance Forecasting
Tools & Platforms
Professional Experience
7+ years of proven success in digital marketing across the UAE
Digital Marketing Specialist
Laguna SPA
- Developed and executed comprehensive e-commerce marketing strategy for multi-branch wellness network across Dubai and Sharjah
- Increased online booking conversions by 45% through targeted Google Ads and Meta campaigns optimized for UAE audience
- Implemented marketing automation workflows that improved customer retention by 30% and increased repeat bookings
- Managed AED 50K+ monthly ad spend across Google Shopping, Facebook, Instagram, and Snapchat with average ROAS of 4.2x
- Optimized product feed and shopping campaigns resulting in 60% increase in e-commerce revenue
- Conducted comprehensive CRO audits and A/B testing that lifted landing page conversion rates by 35%
Digital Marketing Specialist
Digital Vibes
- Led performance marketing campaigns for healthcare and wellness e-commerce clients across UAE
- Launched compliant Snapchat and Meta advertising campaigns that generated 500+ qualified leads monthly
- Implemented conversion tracking and attribution modeling to optimize customer acquisition costs by 25%
- Collaborated with clinical teams to develop conversion-focused landing pages that met regulatory requirements
- Executed mobile-first UX optimization strategies that improved mobile conversion rates by 40%
Team Lead & Digital Marketing Specialist
Start Tech
- Managed cross-functional team of 6 marketers delivering integrated SEO, paid media, and content strategies for UAE clients
- Developed e-commerce marketing frameworks that increased client online sales by average of 55%
- Conducted comprehensive website audits and implemented CRO recommendations that improved conversion rates by 30%
- Mentored junior marketers on Google Analytics 4, Google Ads, and e-commerce best practices
- Delivered data-driven reporting dashboards that improved client retention by 40%
Team Lead & Digital Marketing Executive
Digital Hype
- Architected omnichannel e-commerce strategies for retail, automotive, and real estate brands across UAE
- Launched Google Shopping campaigns for e-commerce clients that achieved 5.5x ROAS within first quarter
- Implemented cohort analysis and customer segmentation strategies that increased customer lifetime value by 35%
- Balanced team leadership with hands-on campaign optimization to consistently exceed growth targets
- Developed retention marketing programs that reduced customer churn by 28%
Digital Marketing Specialist
Business Link
- Generated 1,000+ qualified e-commerce leads in 60 days through strategic Google Ads and Meta campaigns
- Achieved 33% increase in lead volume while maintaining cost-per-acquisition within budget constraints
- Optimized keyword targeting and ad creative for UAE market resulting in 45% improvement in click-through rates
- Collaborated with sales team to implement lead scoring system that improved conversion velocity by 25%
- Developed performance dashboards that provided real-time visibility into campaign metrics and ROI
Let's Grow Your Business
Ready to scale your e-commerce business in the UAE? Get in touch for a free consultation.
Send a Message
Sonia responds within 24 hours
Contact Information
- info@soniashahzadi.com
- Phone
- +971 58 891 0554
- Location
- Safya Park, Al Majaz 3, Sharjah, UAE
Serving Dubai, Abu Dhabi & all Emirates